In an examination of design concepts and their applications, students broaden their understanding of effective design as a visual language. Assignments and critiques expand problem-solving skills and involve research and analysis with a focus on type, image, aesthetics, message, audience, and intent. Students will expand their visual literacy and explore the ethical considerations of the design profession including intellectual property, copyright issues, and designer-client relationships. Students in this course will gain an overview of advanced design techniques including illustration as a design tool and creating custom typefaces. PREREQUISITE: GAT 121 Graphic Design I.